We brought Ambig’s vision of self-expression to life by designing a brand that seamlessly showcases their unique clothing line, prioritizing an intuitive user experience and visual storytelling that reflects their brand identity.
Jeff Coker
We brought Ambig’s vision of self-expression to life by designing a brand that seamlessly showcases their unique clothing line, prioritizing an intuitive user experience and visual storytelling that reflects their brand identity.
Jeff Coker
Research played a vital role in understanding the mindset of Ambig’s loyal followers. We conducted multiple workshops, walking through storyboards and scenarios to uncover ideas and concepts that truly resonated with the brand’s audience.
Research played a vital role in understanding the mindset of Ambig’s loyal followers. We conducted multiple workshops, walking through storyboards and scenarios to uncover ideas and concepts that truly resonated with the brand’s audience.
Creative сhallenges
Rebranding comes with its challenges, and we encountered several along the way. One key challenge was ensuring we stayed true to Ambig’s established identity while modernizing its look and feel. Balancing these elements required a deep understanding of both the brand’s history and the evolving market trends.
Another challenge was aligning the new branding with the preferences of Ambig’s loyal followers. Through research, workshops, and feedback, we worked to ensure the refreshed identity would connect with their values while attracting a broader audience.
Creative сhallenges
Rebranding comes with its challenges, and we encountered several along the way. One key challenge was ensuring we stayed true to Ambig’s established identity while modernizing its look and feel. Balancing these elements required a deep understanding of both the brand’s history and the evolving market trends.
Another challenge was aligning the new branding with the preferences of Ambig’s loyal followers. Through research, workshops, and feedback, we worked to ensure the refreshed identity would connect with their values while attracting a broader audience.
User experience focus
Ambig is more than just a brand—it’s a lifestyle. We aimed to connect with the surf and skate communities by creating a visual identity that resonates with their values, interests, and passion for adventure. The rebrand reflects a sense of belonging and inclusivity that excites both existing fans and newcomers.
Finally, implementing the rebranding across multiple touchpoints—website, social media, and physical materials—required careful coordination to maintain consistency and a cohesive brand experience throughout. Despite these challenges, the results have been rewarding, with a refreshed, vibrant brand identity that resonates with both existing fans and new customers.
User experience focus
Ambig is more than just a brand—it’s a lifestyle. We aimed to connect with the surf and skate communities by creating a visual identity that resonates with their values, interests, and passion for adventure. The rebrand reflects a sense of belonging and inclusivity that excites both existing fans and newcomers.
Finally, implementing the rebranding across multiple touchpoints—website, social media, and physical materials—required careful coordination to maintain consistency and a cohesive brand experience throughout. Despite these challenges, the results have been rewarding, with a refreshed, vibrant brand identity that resonates with both existing fans and new customers.
